Photo - VOLKSPLUS NETWORK
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VOLKSPLUS NETWORK

DISCOVER, BUY, TASTE.

Netherlands
Market: Information and media, Culture and art, Food industry, Entertainment, Services
Stage of the project: Idea or something is already done

Date of last change: 03.03.2021
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Idea

Welcome to Volksplus, the first streaming entertainment channel in Europe dedicated to wine, beer, and premium drinks. The first shoppable entertainment channel in Europe where you can view, taste, and buy the best wine, beer, and spirits in the world.

Volksplus - is a new platform for wine, beer and spirits with original video content and connecting beverage fans with retailers.

Current Status

Further design and development the concept. From concept to the first prototype model. Also founding of the new company Volksplus Network.

Market

VOLKSPLUS IS A NEW CONCEPT THAT AIMS TO BRIDGE THE GAP BETWEEN CONTENT AND COMMERCE.

Europe is the largest producer of spirits, with a national drink in almost every European country.

Volksplus offers access to the culture, trade and community of good wine, beer and spirits and the stories behind it. It's the first of its kind for shoppable entertainment, combining original award-winning premium content with proprietable click-to-buy technology available on OTT (Over-the-top content)/streaming TV platforms, mobile and online. Volksplus allows members to engage, entertain and buy from brands that define the past, present and future of minds and gain access to exclusive product and event-driven membership experiences that fit their lifestyle.

Problem or Opportunity

VOLKSPLUS WILL HAVE:

• ORIGINAL CONTENT: Check out the stories behind the bottles, whether it's a short clip of a Japanese whisky tasting on mobile or a documentary about tequila on the big screen. Our award-winning series reveals the characters of legend and contemporary tastemakers obsessed with craft whiskies, beer, vodkas, tequilas, gins, brandy and other liqueurs in fine beverage categories. But wine and beer are also on sale.

• SHOPPABLE CONTENT: Members can purchase a rare and even exclusive product in two ways: first, product windows are visible in content screens with a "Quick Buy" option. Two, subscribe to a monthly box of wine, beer and spirits and let our experts select products based on flavors and areas of the desired exploration, whether it's a monthly bourbon box, craft gin or the latest tequila. These offers will also be available as a gift for the holidays, the bridal party or even the office party.

• COMMUNITY: Volksplus is building a new kind of social network, a network where wine, beer and spirits lovers can connect with each other, but also with the personalities and experts who define the beverage industry.
Volksplus is an entertainment first, membership-driven, educational network with unique integrated direct purchasing capabilities.

It is aimed at wine, beer and spirits lovers and is designed to bridge the gap between content and trade through premium short form content with experts, influencers, and celebrities.

A differentiated subscription model gives Volksplus members access to content, exclusive events, and loyalty rewards. The network remains agnostic for brand partners to maintain the neutrality of the industry.

Solution (product or service)

THIS IS THE FUTURE OF THE MEDIA

Volksplus Network builds unique brand solutions and focuses on consumer businesses that harness the power of OTT, Mobile and integrated commerce and transform marketing fr om a cost to a revenue center.

We create a new type of network without interrupting commercials that bring product experiences directly to consumers. For example, along with brand alcohol partners with a collection of brands on drink, wine and beer to tell stories, such as how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he made. These are the first fun stories and at the same time a celebration of wine, beer and premium drinks and the community enjoying them.

Volksplus is the world's first shoppable entertainment channel wh ere you can see, taste, and buy the best minds in the world. And if the best in wine, beer,whiskey, vodka, gin, tequila and cognac is in your DNA, you'll be invited to an exclusive experience. Volksplus gives tastemakers rare access to short films, stories and connections with the people behind the wine, beer and spirits. And it goes a step further with technology that lets you click on brands and boutique distillers to buy about what you've heard but haven't seen for sale yet. Watch the short video and taste the future of delicious drinks. #spirits

HET OTT-MODEL (OVER-THE-TOP CONTENT)

Interrupting ads will soon be a thing of the past. Consumers' insatiable demand for home delivery, on-demand media, streaming devices, and personalization is increasingly blurring the boundaries between commerce, entertainment, and social media.

We offer a groundbreaking innovation in creating bespoke entertainment environments centered around premium original programming that celebrates the lifestyle of each chosen category while providing capabilities in the 'click to buy' platform.

Advertisers looking for this highly targeted audience have the unique opportunity to transcend the status quo and be integrated into content in an organic, story-driven way, with emotional engagement at the heart of any strategy.

Competitors

I see no competition in this model more opportunities that partners / brands want to connect and work together.

Advantages or differentiators

Volksplus is the new subscription streaming service Drink TV, dedicated to everything to do with spirits, beer, and wine. Now comes word of the launch of Volksplus, with shows "dedicated to wine, beer and premium spirits around the world complete with home delivery in a click.

Volksplus Network B.V. will be the company behind the subscription streaming service brand: Volksplus with a pan-European network. Volksplus is first introduced in the Netherlands, the Benelux and then other countries follow. Volksplus focuses on Europe, but we also ship our product and service outside Europe for enthusiasts.

Volksplus Network wants to develop the Volksplus brand into a leading platform for wine, beer and spirits with original video content and connecting beverage fans with retailers.

Finance

Consumers can join Volksplus by creating an account and a personalized profile that automatically manages their content and shopping experience on their favorite devices. Their profile includes their favorite spirit categories (Scotch, Tequila, Gin, etc.) and their choice of membership levels. At launch, Volksplus has three membership levels, starting in the Netherlands and the EU with €9.99 including premium content, on-demand shopping and products and events for members. Start in the Netherlands and the EU, €89 and €135 per month Spirits Box memberships include hand-picked full-size bottles of 750ml spirits, wine, beer and glasses, bar tools, accessories, free local shipping, exclusive events for members and more.

More large markets will be added regularly.

Business model

MEMBERS RECEIVE A 'DRINKING BOX' EVERY MONTH IN THE CATEGORIES OF THEIR CHOICE.

Volksplus, the first shoppable entertainment network and personalized membership service combined with physical products and premium original content. Volksplus offers unparalleled access and expertise to the culture of the growing public of craft wine, beer, and premium spirits.

The mission is to "discover, buy, taste" on any device, launch as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who make it.

VOLKSPLUS PRODUCT SELECTION IS SUPPORTED BY EXPERTS IN ALL CATEGORIES OF BEVERAGES.

It will also be supported by other curators and experts. The products they have selected bring together the most exclusive brands – both artisanal and commercial – all available for real-time purchases through their own click-to-buy technology.

Volksplus is the only place to watch shows dedicated to wine, beer, and premium spirits from around the world, complete with home delivery in one click of any device at any time.

VOLKSPLUS IS A NEW CONCEPT THAT AIMS TO BRIDGE THE GAP BETWEEN CONTENT AND COMMERCE.

Money will be spent on

30% Team
45% Product Development
25% Marketing

Offer for investor

Negotiable

Team or Management

Risks

Volksplus promises a large DISCUS partner and promoter of the importance of responsible drinking through their integration of responsible messages and programs. By harnessing the power of new technology with the brand loyalty of spirits consumers, there is no doubt that Volksplus will lead innovation in industry in the field of trade and leadership in the field of responsibility.

Photos

Photo 1 - DISCOVER, BUY, TASTE.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video