Photo - Happihub Limited.
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Happihub Limited.

Happihub is a digital cashback platform.

Bangladesh
Market: Financial services, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 25.12.2020
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Idea

Happihub is enabling easiest purchase rewards option for Bangladeshi consumers through cashback offers and digitizing offline MSMRs (Micro, Small & Medium Retailers) by providing data driven re-marketing tool.

Current Status

Age of Pilot Operation: 1 Year (December 2019 - till date)

App Users: 35K+ Registered App Users (Mnothly Active 9000+)
Registered Merchants: 170 Brands/Shops
GMV or Platform Transaction Value: 101,053 USD

Market

Consumer - Middle/Lower Middle Class Millennial
Merchant - Micro, Small & Medium Offline Retailers (Restaurants, Beauty Parlour, Fashion House, Grocery Store & Medicine Store)

Market Size of Cashback Reward:
Worldwide - 120 Billion
SAM in Bangladesh - 600 Million
SOM by Happihub - 240 Million by 2024.

Problem or Opportunity

Problem:
Consumers - The cost of living has increasing at rate of 8.8% every year in Bangladesh which made the life costlier for middle/lower middle class population and frequent savings or purchase discount option is only available for 1 million credit card holders among 20 million bank account holders.

Small Offline Merchants - 90% of the merchants are offline and they are not capable to build their own data driven CRM system for re-marketing and customer retention.

Bangladesh As A Market:
- 170 Million Population (8th largest worldwide).
- 110 Million+ Middle & Lower Middle Class Population.
- 90 Million Internet User (5th Largest in Asia & 59% Internet Penetration)
- 53 Million+ Smartphone Users
- 7.3 Million+ Micro and Small/Medium Businesses.
- 7.5% GDP Growth is Being Expected in 2021 (Assumption of Asian Development Bank)




Solution (product or service)

A platform where customers are getting opportunity to save money on bill and local merchants (MSMEs) are getting connected with customers in real-time through data driven re-marketing tool.

Competitors

Direct Competitors:
- Crashedeal (Coupon Platform)
- Royalty Bangladesh (Card Based Discount Platform)

Indirect Competitors:
- Bkash (For Occasional Cashback)
- Nagad (For Occasional Cashback)

Advantages or differentiators

- Technology of bill receipt/invoice processing to extract data.
- Enabling offline purchase data of the customers in online.
- Experienced team with prior startup experience.
- Re-marketing tools for merchant that will be needing at least 6 months to develop.

Finance

Revenue:
- Partner Merchant Commission (1.5% - 20% based on category)
- Service Fee on Cashback Amount Redemption From Users (5% - 10% based on purchase of vouchers or products)

Cost:
- Office Rent & Bills (250 USD)
- Team Salary (340 USD)
- Miscellaneous (60 USD)

Business model

Business Model - B2B2C


App User Acquisition Cost - 0.28 USD now.
User Growth - 20% over the last 4 months.

Money will be spent on

Team Building - 35%
Marketing - 50%
Operation - 10%
Technological Research - 5%

Offer for investor

Investment Option: At least, 50,000 USD minimum investment ticket size under 1.25 Million USD post-money valuation.

Exit Option: 40% of the shares can be sold in Series A investment and Full Exit in Series C round.

Team or Management

Risks

Probable Risk: Government Policy to Run Closed Wallet.

Won the competition and other awards

Finalist (top 3) in Startup Impact Summit Hong Kong 2020.

Photos

Photo 1 - Happihub is a digital cashback platform.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video