We are Foodignity Labs, the company that wants to give back Food its dignity. We save precious residuals of the Food industry and create high quality new products.
C!RCLY has launched in February 2020. We launched with three upcycled soaps out of coffee grounds and orange peels. We recently introduced a sustainable lipstick out of upcycled coffee oil and are about to introduce a face serum including upcycled coffee oil to the market (End of July). We are also planning further complementary products for this year. At the same time we are building up an ecosystem of partners from the circular economy to ensure that we have the ability to become the most sustainable skincare brand in the DACH region in the future.
We have gained the first traction both on- and offline. We could aquire first customers online and have already acquired around 30 offline stores (Unpackaged Stores, natural cosmetics stores, etc.).
- Young environmentalists (18-35 yo interested in real natural products --> see environment consciousness as a trends
- Established environmentalists (35 yo +, --> were always interested in "real and authentic products
Problem or Opportunity
There are several natural skincare companies on the market. We are trying to make things better by being 100% sustainable and using an upcycling approach for the ingredients as well as out packaging.
We believe that in the future there will be an increased demand for transparency in skincare and consumers will value sustainable brands even more. The customer is willing to pay a price premium for these kind of brands.
We identified two groups of customers: 1) The established green consumer 2) and the new green consumer. The first group is between 35-65 years old and predominantly active in offline channels and the second group is between 18-35 years old and dominantly active on social media. We plan to focus on both groups.
Solution (product or service)
We produce the following products:
Peelingsoaps: Coffee, Orange and Coffee/Orange
Lipcare: with upcycled coffee oil
Serum: with upcycled coffee oil
We solve the waste problem of the food industry with buying the waste that it created in the production of food. Next we create high quality products (such as skincare). We expand the material stream and reduce landfill.
Currently there are some companies that are well aware of the problem that a lot of food residuals are wasted.
- Currently there are no existing alternatives to our idea.
Advantages or differentiators
Our advantages are numerous. We are 100% sustainable both in our ingredients as well as in the packaging.
Our competitor's products are often claimed to be sustainable but are not 100% fully sustainable (e.g. lid out of plastic etc.) Our differentiators are that we took the most care to be entirely sustainable - inside and outside.
For what value are our customers really willing to pay?
Our customers are willing to pay for real sustainable products not only on the ingredients but also on the packaging
We reach our customers at the moment mainly through unpackaged stores (the customers of these stores are in general very environment consciousness and well aware what they are buying).
Revenue Streams are primariliy from Online and Offline Splits
- own website www.circly.eu
- third party online shops (online stores in the sustainable skincare sector)