- raised $ 2.5M as part of the pre-seed and seed round;
- main investors: MathCapital, SeedInvest, Hakuhodo DY Media Partners, Hawke Venturers, Run Capital Investment Fund, Bas Godska, Kasper Wandi.
- Convertible Note $ 19M pre-money valuation cap;
- 20% discount;
- 5% interest rate;
- burn rate - $ 40K;
- close rand A - in the 4th quarter of 2020;
- Revenue in 2019 - $ 1M ARR;
- Forecast for 2020 - $ 2.8.
- Advertisers buy ads on the advertising exchange, a commission is charged on these advertising costs. $ 0.2 - $ 0.5 per dialogue;
- Publishers, brands, and advertising companies license technology. They are charged a license fee depending on use.
The best streaming services for music, content and podcasts: Pandora, Salem Media, Federated Media, Triton Digital, Gaana, Hakuhodo, Jacapps, Airkast, SurferNETWORK, Radio Record, GPM Radio.
Brands using Instreamatic:
Intuit, VW, Infiniti Cars, Visa, Samsung, Alfa Bank, IKEA, HP, Adidas, BMW, McDonald\\\'s, KFC, Land Rover, Ford, Range Rover, Starbucks, Chevrolet, Nissan and many others.
The startup does not currently have a direct competitor because of the difficulty in repeating the technological solution. Startup expects the emergence of potential competitors from related advertising segments.
- Audio Advertising - AdsWizz;
- Content Marketing - Prezi;
- Ad Chatbots;
- Ad Tech - media.net, AppNexus.
TEAM AND ADVISERS
- 4 co-founders Stas Tushinskiy (CEO), Victor Frumkin (COO, CFO), Simon Dunlop (International BDD), Mikhail Ilyichev (CRO);
- Charles Andrew Whatley - Director of Business Development;
- Ilya Lityuga - CTO;
- 26 employees in three offices: California, London, Moscow.
- Advisers: Christopher Murphy, Igor Shoifot, Paul Deastlov, Siqi Chen, Mark Rabe.
ABOUT STARTUP IN FIGURES
- Founded in 2015;
- Launch of the first pilot versions of 2018;
- The platform already operates in 4 countries: USA, India, Japan, Russia;
- This year will launch in Canada, Germany, Australia and Mexico.
- Top 5 at major international competitions: tech NYC’17 and SXSW ‘18;
- Forbes included Instreamatic in Top 25 AI startups to watch in 2020;
- IAB (Interactive Advertising Bureau, the main international association of advertisers) included the solution from Instreamatic in the main trends in the use of artificial intelligence in advertising;
- The company owns 2 patents;
- Advertising campaigns for IKEA and Volkswagen received awards.