In this paper, to analyze the structure and viability of the company, its market position,strengths and weaknesses; to develop a marketing plan that includes marketing strategy, distribution channels and effective market communication, allowing a stable position in the market; consider production - economic and financial activities of the company, earnings and profitability, the fixed and current assets, the number and turnover of staff and some other economic indicators.
Main market for the sales of the company is the construction of roads, airfields and sport
facilities, laying of asphalt pavement.
A priority market for the company’s products are involved in the construction and repair of
roads, airfields, sports facilities and playgrounds. Sale of finished products will be carried out by
means of drawing up a contract for the supply for a period of 6 months to 5 years.
Also, another important factor is that after the commissioning, production, and if necessary,
be able to operate at the highest possible power
Problem or Opportunity
A priority market for the company’s products are involved in the construction and repair of roads, airfields, sports facilities and playgrounds. Sale of finished products will be carried out by means of drawing up a contract for the supply for a period of 6 months to 5 years.
Risk assessment of the project.
The risk of the current project is assessed as “medium” and according to expert estimates of cumulative method, set at 9%.
Advantages or differentiators
3.2. SWOT analysis
Analysis of the strengths and weaknesses of the company - a very important area in the enterprise.
The method of the SWOT-analysis is able to effectively assist in this and is widely used by enterprises
around the world. SWOT - This abbreviated designation strengths (Strengths), weaknesses
(Weaknesses), opportunities (Opportunities), threats (Threats). Qualitative analysis of the prospects
of the company is carried out in order to clarify the above-mentioned aspects of its activities, it
opens up opportunities and impending threats. The strength and weakness of the enterprise must
be evaluated in terms of its competitiveness. SWOT analysis helps to develop an understanding
of the circumstances in which the company operates. This method helps to balance its internal
strengths and weaknesses with the opportunities and threats to, will have to face the enterprise.
This analysis helps to identify not only the capabilities of the enterprise, but also all available competitive
The first two groups relate to internal factors. Analyzes the strengths and weaknesses. The second
group of questions concerns the external factors and includes opportunities and threats.
3.2.1. Identification of strengths
and weaknesses of the company.
* The availability of sufficient financial resources;
* Having good competitive skills;
* A good reputation among consumers; recognized leadership of the enterprise in the market;
the existence of well-designed enterprise strategies in this field;
* Availability of proprietary technologies of high quality; the benefits in the cost of products
and services; availability of competitive advantage; the ability to innovate, etc.
Investments will focus on:
Acquisition of land for the construction of the plant : 1800.0 thousand euro;
Paperwork : 100.0 thousand euro;
Company registration and licensing : 750.0 thousand euro;
Obtaining building permits and conducting communications : 200.0 thousand euro;
Construction of office and other necessary facilities
Construction of the office, dining room, carport, summer and
winter boxes for the repair of vehicles.
(Office, laboratory, boxes (welding, lathe, elektrik, repair)) : 1550.0 thousand euro;
Construction of underground storage capacity for
2.000 tons of bitumen : 96.40 thousand euro;
Acquisition of equipment for the laboratory : 78.00 thousand euro;
Generator TJ Perkins 1265 kva cabine tipe TEKSAN : 201.80 thousand euro;
Acquisition of equipment for the repair of motor vehicles
(diagnostic equipment, keys itd) : 100.0 thousand euro.
Purchase a set of plant for the production of asphalt : 1231.0 thousand euro.
Acquisition of equipment for the car plant : 1596.4 thousand euro.
Purchase of vehicles for asphalt : 3013.5 thousand euros.
Working capital and reserve fund : 750.0 thousand euro.
Stabilizer 1600 KVA TRIFAZ CETINKAYA : 49.60 thousand euro.
Krusher Yaman Makina VB-1 : 281.0 thousand euro.
Other fixed assets : 167.3 thousand euro.
Estimation of economic efficiency of the project:
The planning horizon : 5 years.
Range Planning : quarter.
Payback : PBP is 2 years
from the date
of receipt of funds;
The adopted discount rate - D : 5% per annum
Discounted payback period - DPBP : 3 years from the date
of receipt of funds.
Net cash flow (Net Cash Flow) : 94162.50 thousand euro
Net Present Value - NPV : 67231 euro
Internal rate of return - IRR : 123%
Index yield (profitability) : 90.0%
Interest rate, %
In this paper, to analyze the structure and viability of the company, its market position,
strengths and weaknesses; to develop a marketing plan that includes marketing strategy, distribution channels and effective market communication, allowing a stable position in the market; consider production - economic and financial activities of the company, earnings and profitability, the fixed and current assets, the number and turnover of staff and some other economic indicators;
compile and analyze the economic and mathematical models proposed in the business plan of the event; to calculate the cost-effectiveness of a plan of production of asphalt, delivery and laying of asphalt; assess risks and insurance activities of the organization; to formulate a financial plan, test its effectiveness by using the following economic indicators: the integral economic effect, internal rate of return, profitability index and the period of repayment of capital investments.
Solution (product or service)
Technology of production of asphalt (asphalt concrete) Structure
Asphalt is used for arranging the pavement. It is a mixture comprising sand, small and medium
fractions of crushed stone, mineral powder and bitumen, which serves as a connecting link
between the rests of the material 85% of asphalt material is gravel or crushed stone, 6% of the
total accounted for bitumen. Asphalt production involves mixing the compound and all required
components and instant paving this material.
Connectivity Options bitumen is carried out only in the hot state. If the asphalt was prepared,
but not immediately laid, then he is not fit for further use as lost their properties. As a result,
the asphalt cannot be compacted to the desired state, as it becomes quite fragile.
There are three types of artificial asphalt used for everything pavement. At the same time,
each type of asphalt has its purpose.
Coarse. This asphalt is used in the process of resettlement of the lower layers of the road surface.
For the preparation of this type of mixture used rubble fines (5 to 15 mm), and crushed stone of a
large fraction (20 to 40 mm).
Fine-grained. This asphalt is applied at the time of paving the roadway. This asphalt is used
as a top layer in the case of two-layer coating. The mixture contains rubble fines (5 to 15 mm).
Sandy. This type of asphalt used in paving sidewalks and walkways. The composition preferably
comprises a mixture of sand and a small amount of mineral powder, bitumen and gravel having a
small fraction (5 mm).
According to the method of production technology, three types of asphalt:
The difference of these methods is to adjust the temperature level of the mixed components.
Heated or hot asphalt mixture was prepared by adding to a warm or hot preheated binder
components. The cold asphalt only one of the components in a heated state.
Manufacturing process of hot asphalt is as follows:
1. is inert drying materials or heating to 200 ° C;
2. at a temperature of 160 ° C to produce the addition of blending components bitumen
and mineral powder;
3. storage of the finished asphalt mixture at a temperature of 150-180 ° C.
Risk analysis of the investment project.
Under the risk of investment projects is meant as a rule, the expected deterioration in the
final performance of the project, arising under the influence of uncertainty. In quantitative terms,
the risk is generally defined as a change in the numerical parameters of the project’s net present
value (NPV), internal rate of return (IRR) and the payback period.
However, the following main risks inherent in virtually all investment projects: the marketing risk,
the risk of non-compliance with the project, the risk of exceeding the project budget, as well as
general economic risks.
Marketing risk - is the risk of shortfall in income due to a decrease in sales volume and prices
of goods. The reason for its occurrence can be the rejection of a new product or market is too
optimistic assessment of future sales.
The risks of non-compliance and on budget project
The causes of these risks can be objective (eg, changes in customs legislation at the time of customs
clearance of the equipment and, as a consequence, the delay of cargo) and subjective (eg,
inconsistency and lack of elaboration of works on the project). All this leads to an increase in the
term of payback, both directly and through foregone revenue. Similarly, on the overall effectiveness
of the project affects the risk of exceeding the budget.
General economic risks
To include general economic risks associated with foreign enterprise in relation to factors
such as: risk of increased competition in the industry due to the overall economic development of
the country and the risk of entry of new players and others.
Qualitative analysis of the risks of the investment project
The result of the qualitative risk analysis is to describe the uncertainties inherent in the project,
the reasons that cause them, and as a result, the risks of the project. To describe the convenient
use specially designed logic card project - a list of questions to help identify the existing risk.
For most manufacturing plants characterized by the following key risks: not achieving the planned
sales volumes both due to their smaller volume (in kind), and due to lower prices, and lower profit
margins due to rising commodity prices.