deliveri - investment platform Startup.Network

Idea or High Level Concept

Real-time comparison of price and delivery time for biggest online grocery shopping platforms in Turkey

Territory of the product or service implementation

Turkey

Traction and Current Status

App:
Product launched on 18 March 2020
Product and market fit checked.
17.000 download - %25 User Retention- %1,5 effect of virality
Polished MVP Status on App Store and Google Play Store
Started comparing 6 online grocery market app, now comparing 9. ( Based upon request from platforms.)

Business Intelligence Tool :

deliveriBI provides value added reporting as a service to FMCG's and online grocery apps market. Launch Customer is the biggest retail brand in Turkey which is Yıldız Holding.

Market-Product Campaign Analysis
Market-Brand- Product Campaign and Competitor Analysis
Deep dive Campaign Analysis All Online Grocery Market

Problem or Opportunity

Online grocery shopping 2.8B TL in Turkey (2018) which is %5 of the whole retail market expected to be 4,7B TL 2020.
Market growth led to rise of online delivery grocery shopping platforms.
Giants of FMCG industry like Carrefour, Migros and Hepsiburada are also launched their platforms.
Users had to check from each application individually for differences in product prices and delivery times between the noise of each platform.
People essentially want to buy at the right price and don't want to be decieved.
Deliveri compares the prices of all products and delivery times of the markets at once in the online grocery application market.
Users are directly landing to the product page on market app from deliveri to whichever market offers the appropriate price to the desired product.
Our unique value proposition is to make deliveri users save both from time and money.
Our main benefit is, deliveri provides %10 to %15 saving at each transaction.

Solution

deliveri is a running app on App Store : deliveri.app.link/YWg5a8Wbb5
Google play store: https://play.google.com/store/apps/details?id=com.acil.deliveri
Web: https://www.deliveri.app/

Customer Segments and Market

According to a report co authored by Food Marketing Institue and Nielsen by 2022,

online grocery shopping Turkey is expected to a 8B TL industry, as many as %70 consumers expected to do a portion of their food shopping online, %71 of the consumers doing online shopping are price sensitive.

Customer segments : Living in Big Cities in Turkey, time and price sensitive personas. All users online grocery apps already.

Reach following geo-locations; Istanbul, Ankara, İzmir, Kocaeli , Bursa, Eskişehir, Antalya, which is 34M population hinterland.

Revenue Streams and Cost Structure

Year 3 1,6B TL Annual Cart Volume

Revenue Streams:

Traffic Referals
Successful Basket Transactions
Successful Application Installs ( online market apps downloading by deliveri)
Branding& Ads Such as; sponsored ads, brand-product sponsorships.
BI Analytcis reporting ( Monthly subscription)
AI Service for vendors

Business Model, Chanells, Metrics

( Please follow the pitch deck... )

Business Model;

Traffic Referals
Successful Basket Transactions
Successful Application Installs ( online market apps downloading by deliveri)
Branding& Ads Such as; sponsored ads, brand-product sponsorships.
BI Analytcis reporting ( Monthly subscription)
AI Service for vendors

Competitors and Existing Alternatives

There is no competitors and existing alternatives in this line.

Advantages or differentiators

There is no competitors and existing alternatives in this line.

if there is; our metasearch vision and technological approach will differentiators for us.