Russia, Leningrad region
Market: Virtual and Augmented Reality
Project stage: Prototype or product is ready
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Idea or High Level Concept
Arcona surface recognition system connects real and digital worlds together into a single information space, which is designed for interactive everyday user experience with multimedia content in real-world around us.
We launched the social network in AR, where you can see and share the information on the digital billboards linked to the real world, travel in time and see how the city looked like in the past and navigate on the streets using augmented reality map.
Territory of the product or service implementation
Global (world)
Traction and Current Status
Marketplace launched in 2018:
Income more than $ 500,000 until today on product sales
Arcona ARViewer - browser for AR Metaverse built for iOS.
Problem or Opportunity
Scalability is the biggest problem in AR. The developer needs to be present in real world location to merge an AR content with real landscape. The development of each AR project is exclusive, expensive and takes a lot of time. Only specialists can create an Augmented reality project.
Solution
With Arcona service of remote placement of content outdoors in changing environment, the user doesn’t need to be present in location to merge an AR content with real landscape. Any user, without technical skills, using Arcona development tools, can create AR project on fly. Share it with the rest of the world by placing it remotely in exact location in real geographical coordinates. Allowing the users simultaneously to dive into the mixed reality world around them.
Revenue Streams and Cost Structure
Revenues after the 3d year 200M usd.
Business Model, Chanells, Metrics
- Direct sales and lease of Digital Land
- Royalties equal to the commission taken for transactions between the users on p2p market (the purchase and resale of Digital Land, uploading of custom AR content, such as 3D models).
- Sale of content within the system.
- Service fee for land maintenance.
- SDK and licences for the Indie Developers.
Competitors and Existing Alternatives
Google ARCore, Apple ArKit, Vuforia, Wikitude, ARToolKit
Advantages or differentiators
The main competitive advantage is the remote placement of content outdoor in changing environment and low cost 3d mapping using one single camera on any user's mobile device.
Incubation/Acceleration programs accomplishment
Acceleration programs: Menorca Millennials, Intel Microsoft Seed Grant.
Won the competition and other awards
TOP 10 world startups on “Future en Seine”, Paris, France.
Presence of invention or patent
Yes
Invention/Patent
#679492 ARCONA Trademark
#679491 Digital Land trademark
#2017661720 - Tech for Remote positioning of the content.
#2014610163 - Tech for surface recognition.
Money will be spent on
Development, porting to Android 500K USD
1,5M for 3 years = 2M users. = Revenues after the 3d year 200M usd.
Offer for investor
2M USD for 13% of the equity.
min contribution 400K USD for 2% of the equity.
