ento

Idea or High Level Concept

ento is an alternative protein company specialising in edible insects. ento is looking to be the next Beyond Meat / Impossible Foods for edible insects. Insects are highly nutritious and sustainable to farm and is widely cited as the future of food.

Territory of the product or service implementation

North America, Asia

Traction and Current Status

Growth stage start up

- Post Seed led by Singaporean VC
- 180% month on month revenue growth
- Profitable by Q3 2020
- Serving customers across Malaysia, Singapore, Australia and USA

Problem or Opportunity

- World population will hit 10 billion by 2050
- Need to increase food production by 70%
- Millennials and Gen Z are increasingly looking for healthier and more sustainable food products
- Demand for alternative protein sources is GROWING

Solution

Edible insects in:
- Whole roasted
- Granolas
- Cookies
- Burger patties

3x more protein than chicken, 7x more iron than kale, 4x more fibre than oatmeal. 20x more efficient to farm compared to beef.

Customer Segments and Market

Total addressable market
- $2.2 trillion USD agriculture market
- $85 billion USD alternative protein market
- $8 billion USD edible insect market

Revenue Streams and Cost Structure

Price point range from $5 - 8 USD per pack.

- Gross average profit margins 77%
- Current revenues $6,000 USD / month
- Opex $6-7,000 USD / month

Business Model, Chanells, Metrics

Core activities:
- R&D farming (feed, housing, life cycle)
- Foodtech
- Marketing
- Distribution

Engage third party farmers to supply insects and we re-market

Direct selling to
B2C
B2B
B2B2C

Competitors and Existing Alternatives

Entomo Farms Canada
Aspire Food Group USA

Advantages or differentiators

- Cost or production lower average 35% based in warm and humid Malaysia
- Product development powerhouse - collaboration with 2 Michelin Starred chef
- Focus on food tech
- Focus on marketing

Risks

- Consumer adoption slower than anticipated
- Unable to get a sticky product for consumers
- Competitors raising more money

Incubation/Acceleration programs accomplishment

500 Startups Global Launch Batch 1 (W2019) based in San Francisco and Singapore

Presence of invention or patent

Yes

Invention/Patent

Trademark 'ento'

ento is short for entomophagy, practice of eating insects.

Money will be spent on

1. Facility expansion to state of the art food tech facility
2. Food tech talent
3. Marketing
4. Automation, IoT sensors for farming

Offer for investor

US$1-3m for 20% equity

Team or Management

Kevin Wu

Owner

Presentation

Download the presentation

Photos