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Pikalka
Scan&Go mobile app for shopping w/o cash desks and cashiers
Ukraine, Kyiv city
Market: Internet and IT, Trade, Services
Project stage: Idea or something is already done
Market: Internet and IT, Trade, Services
Project stage: Idea or something is already done
Idea or High Level Concept
O2O (online to offline) mobile application for shopping in malls without consultants, cash desks and cashiers
Territory of the product or service implementation
Ukraine
Traction and Current Status
1st stage of product development completed.
Integration with 1st retailer completed, product launched.
Promotion, scaling and statistics accumulation stage.
Integration with 1st retailer completed, product launched.
Promotion, scaling and statistics accumulation stage.
Problem or Opportunity
Target client: FMCG, DIY, DROGERIE retail chains.
Problems: high operational cost for cash desks and cashiers, not knowing the buyer, no opportunity to communicate with the buyer during shopping, no opportunity to develop customer jorny and relevant communication
Solution: Pikalka mobile application allows to aknowledge the buer at enterrance to the shop and start relevanmt communication. The App fill missing link in omni channel concept - it connects online and offline worlds. App containes number of marketing modules that allow to communication with the customer immediately during his exact product choise - cross sale/upsale/backend promo (e g when you scan wine, the App offers your favourite cheese with discount). Also the APP decrease operational and capital expenses by decreaseing number of cash desks and cashiers needed.
Problems: high operational cost for cash desks and cashiers, not knowing the buyer, no opportunity to communicate with the buyer during shopping, no opportunity to develop customer jorny and relevant communication
Solution: Pikalka mobile application allows to aknowledge the buer at enterrance to the shop and start relevanmt communication. The App fill missing link in omni channel concept - it connects online and offline worlds. App containes number of marketing modules that allow to communication with the customer immediately during his exact product choise - cross sale/upsale/backend promo (e g when you scan wine, the App offers your favourite cheese with discount). Also the APP decrease operational and capital expenses by decreaseing number of cash desks and cashiers needed.
Solution
Product - scan&go O2O mobile platform "Pikalka"
Customer Segments and Market
Target client: FMCG, DIY, DROGERIE retail chains
Target market: CEE, Asia
Target market: CEE, Asia
Revenue Streams and Cost Structure
Monetisation model - license fee from retailers, either:
1- risk free model: intergration with client ICT infrustructure and product launch is free of charge. Licence fee as small % from each receipt (variable fee)
2- upfront fee model - integration and one off license fee (fix fee)
1- risk free model: intergration with client ICT infrustructure and product launch is free of charge. Licence fee as small % from each receipt (variable fee)
2- upfront fee model - integration and one off license fee (fix fee)
Business Model, Chanells, Metrics
Opereational and Development: internal
Marketing: shared with retailers
Sales:
Local sales - internal competences and agent model
Foreign sales - agent model and JV model
Marketing: shared with retailers
Sales:
Local sales - internal competences and agent model
Foreign sales - agent model and JV model
Competitors and Existing Alternatives
No direct competitors in Ukraine at this stage. No analogues at the market.
Potentially - retailers themselves could develop such solutions.
Potentially - retailers themselves could develop such solutions.
Advantages or differentiators
Unified mobile platform for daily shopping
Risks
Retailers develop such products by themselves
Incubation/Acceleration programs accomplishment
no
Won the competition and other awards
no
Presence of invention or patent
No
Money will be spent on
Development stage 2, Marketing&Sales
Offer for investor
up to 25%