AIR

виртуальная лаборатория робототехники в вашем смартфоне

Kazakhstan, Almaty
Market: Robotics, Virtual and Augmented Reality, Mobile applications
Project stage: Prototype or product is ready

Also this project:
- Find investments
- Participate in the Unicorn Battle

Territory of the product or service implementation

Asia, USA

Customer Segments and Market

1. All people aged from 6 to 55 years interested in robotics and programming. The survey showed that not only young generation wants to learn robotics but the older people, too.
2. Owners of a Smartphone with Android OS (at least 5.0 version)
3. Location: Worldwide: all of the app content is written in two languages Russian and
English, thus understandable almost for everyone. However, at the beginning we are planning to implement this app in Kazakhstan to increase the interest of our citizen in robotics field and test the application on the local market first, before offering it to the international users.

The population of Kazakhstan is approximately 18,4 million people. Then taking into consideration the percentage of our targeting market which is 77.7 % of general population, the proportion of cell phone users (97.67 % of citizens), the owners of Smartphone with Android software (58.68 %) and the figures of estimated downloads (56 %), we could identify the potential market size. This gave us a market size of 3185000 potential customers.

Revenue Streams and Cost Structure

1) Selling ROBOCOINS. 100 coins cost $0.99.
2) Premium subscription that will cost $3. It will provide users with more opportunities, such as 3d constructing of the robot and Augmented Reality mode.
3) We will receive payment to advertise robotic-related companies like KazRobotics and Radiomart.

Competitors and Existing Alternatives

Robotics Projects Learning Videos (Robot Making): This app offers consumers tutorial videos of the process of building different types of robots and robot based movies as Transformer, Star Wars, Iron Man and etc.

Robotics Engineering: Robotics Engineering takes users through a step-by- step design process of robots. This complete guide takes an introductory approach to robotics, guiding user through the essential electronics, mechanics, and programming skills necessary to build their own robot.

Robotizen: Kid learn Coding Robot: This game is for children from 4 to 9 years old. Robotizen teaches the basics of computer programming and robotic through a variety of interactive learning activities.

Advantages or differentiators

Comparing to other apps, our app:
has simple and attractive interface;
provides offline work;
is targeted to a large group of people;
has regular updates;
inserts free interaction of users with developers;
provides practical experience;
combines constructing and coding;
AR, which gives a sense of reality;

Risks

The increase of popularity of robotic courses, due to which our users may prefer real platform to the virtual.

Incubation/Acceleration programs accomplishment

Нет

Won the competition and other awards

KazRoboProject 2018 - 2-е место
TechCup 2018 - 3rd place
Technovation Regional Pitch Event - 2nd place
Winner of GoViral Pitching Session
Almaty Mini Maker Faire