Sweden
Market: Artificial Intelligence
Project stage: Operating business
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Idea or High Level Concept
Newly designs, builds, publishes, markets, and optimizes mobile apps autonomously.
Traction and Current Status
Reached $1,026,668 in annualized run-rate revenue in August 2026, up from $1,536 in June 2025. Newly has 3,484 active paying subscribers, more than 100,000 apps created, and published customer apps with tens of thousands of downloads. Growth to date has been 100% organic, supported by a content engine that generated more than 35 million views.
Problem or Opportunity
Millions of mobile apps are being vibe-coded but never become viable businesses. Founders can generate an app quickly, yet still struggle with product quality, App Store publishing, distribution, monetization, customer insight, and continuous improvement. The result is that promising ideas are launched with bugs, attract few users, generate little revenue, and are abandoned.
Solution
Newly builds self-driving mobile app businesses. Its AI helps founders design and build native iOS and Android apps, publish them to the App Store and Google Play, acquire users through organic and paid marketing, analyze product and marketing performance, interview customers, and continuously test and improve the product in one integrated loop.
Business Model, Chanells, Metrics
Newly Apex starts at $25 per month. Newly also earns a 20% margin on usage costs and a 40% margin on additional credit top-ups. The model expands with customers into recurring growth services such as organic and paid marketing, analytics, customer research, app testing, creator and account services, and eventually a share of payment volume.
