Ones

Ones is an AI powered personalized health and supplement platform. We turn your blood tests, wearable data, and an AI consultation into a single custom daily supplement.

We just launched in May and ran out of our initial 25k friends and family raise. Despite that, we have 160 unpaid users and 3 paid users who have all reordered their second subscription (60 day supplements). We have proven the model, and need to scale it, test different ad creatives and lock in our CAC, build out the mobile app version, bring on blood testing, etc.

People have more health data than ever: wearables tracking every heartbeat, sleep cycle, and stress score, blood panels with 100+ biomarkers. Yet without context it's just noise on a screen, so they fall back on generic, one size fits all protocols or a cabinet of 5 to 10 supplement bottles with overlapping, redundant ingredients, left to connect the dots alone with no idea what's actually working.

We don't recommend supplements. We formulate yours. Your blood tests, your wearables, your conversation with our AI become one custom pack that adapts as you do. One formula, not ten bottles.

Direct to consumer subscription (recurring revenue). The core is a monthly adaptive autoship of each customer's personalized formula, with a planned companion app subscription for tracking, labs, and coaching. High AOV plus recurring revenue drives strong LTV, and every order feeds a personalization data flywheel that compounds results and retention over time.