Project Iceberg

Project Iceberg builds Seluro, hiring intelligence that helps employers turn applicant noise into explainable ATS-ready decisions.

Project Iceberg has secured early LOIs and product-review interest, raised initial friends-and-family funding, and developed a demo-ready Seluro product system. The company is currently focused on converting LOIs and qualified employer conversations into structured pilots. Current execution priorities include employer pilot validation, ATS-native workflow testing, investor readiness, and customer acquisition.

Project Iceberg is solving the hiring decision-quality problem. Employers receive more applicants than recruiting teams can consistently evaluate, while ATS platforms mainly manage workflow rather than improve screening judgment. This creates slow shortlists, inconsistent review standards, missed qualified candidates, and limited transparency into why hiring decisions were made.

Project Iceberg is building Seluro, ATS-native hiring intelligence infrastructure that helps employers turn applicant volume into explainable, decision-ready screening insight. Seluro connects to existing ATS platforms such as Ashby, Greenhouse, and Lever, normalizes applicant and workflow data, and adds structured screening intelligence without replacing the employer’s current system. The product is designed to help recruiters and hiring managers make faster, clearer, and more auditable decisions while keeping humans in control.

Seluro will operate as a B2B SaaS product sold to employers through annual subscriptions. Pricing will be based on employer tier, screening capacity, and usage needs. The initial customer focus is mid-market employers and growth-stage companies with active hiring volume, existing ATS infrastructure, and recruiting teams that need faster applicant triage and clearer screening decisions. Over time, the model can expand through enterprise plans, capacity-based add-ons, and partner integrations.

Founder Institute
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