Denmark
Market: Information and media, Education, training, Entertainment, Virtual and Augmented Reality
Project stage: Prototype or product is ready
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Idea or High Level Concept
Hololink is the easiest way for brands, agencies and publishers to create, manage and distribute interactive augmented reality experiences, without coding and without apps.
Territory of the product or service implementation
Europe
Traction and Current Status
We'll be launching a beta version of our platform in beginning of July, we've already tested an early alpha with more than 100 people from education and marketing companies. We got accepted into Techstars in Tel Aviv (starting programme June 7th)
Problem or Opportunity
Problem we’re solving: Currently, to create augmented reality experiences you need to hire skilled, senior developers to develop a custom app, and even if companies manage to create it and get it to the app-store, customers still need to download it to initiate the experience. Creating apps like these costs a minimum of 5.000$, excluding the content creation and updating.
Solution
Solution: Hololink has developed a no-coding solution, that gives agencies, brands and publishers a visual way to create, manage and distribute augmented reality experiences. Additionally, experiences created with Hololink are instantly accessible on any device, through the build in web browser. Our business model is straightfoward, so creators only pay for the amount of engagements their experiences generates.
Customer Segments and Market
We have recieved more than 200 early access sign-ups from agencies, consultancies and EdTech publishers, including several fortune 500 companies. We are discussing initiating a POC with Discovery Education (whose platform is being used by more than 50 mio. students worldwide) in August.
Revenue Streams and Cost Structure
Hololink is pre-launch, pre-revenue. It's free to get started using the platform, but companies need a monthly subscription to publish commersical projects. Customers pay by the amount of engagements their experiences generates.
Competitors and Existing Alternatives
Direct competitors are Zappar, Blippar and 8th wall. They are all very dificult to use and/or requires customers to be very skilled developers.
Advantages or differentiators
Our platform uses the latest tech stack and has a very visual, easy to use interface.
Incubation/Acceleration programs accomplishment
Techstars Tel Aviv, startin June 7th
Money will be spent on
Scaling our product globally and adding new features based on feedback from customers. We currently have runway until February 2021.