43853
Caer Sidi
SAAS for creating and managing phygital products
Ukraine, Kyiv city
Market: Internet and IT, Entertainment, Blockchain, Virtual and Augmented Reality, Mobile applications
Project stage: Operating business
Market: Internet and IT, Entertainment, Blockchain, Virtual and Augmented Reality, Mobile applications
Project stage: Operating business
Idea or High Level Concept
Caer Sidi is a B2B software solution that seamlessly boosts marketing and sales.
We do it by connecting physical merchandise with digital perks and rewards through NFC tags — we call it phygital products or Merchandise 2.0.
This creates unique positioning, individual user experience, and increases brand loyalty.
Territory of the product or service implementation
Europe, North America
Traction and Current Status
- The solution is ready;
- A partnership with printbar.ru, one of the major online branded merch resellers in CIS;
- Several pilots. Including DeLonghi and the biggest betting company in CIS;
- 4 of 10 the biggest CIS blogger’s agencies are in our pipeline;
Before COVID revenue up to $6 193.
- A partnership with printbar.ru, one of the major online branded merch resellers in CIS;
- Several pilots. Including DeLonghi and the biggest betting company in CIS;
- 4 of 10 the biggest CIS blogger’s agencies are in our pipeline;
Before COVID revenue up to $6 193.
Problem or Opportunity
- Content monetization;
- Low retention;
- Merchandise is boring;
- Counterfeit of merch;
- No connection with the end-user.
- Low retention;
- Merchandise is boring;
- Counterfeit of merch;
- No connection with the end-user.
Solution
Caer Sidi solution is a product's webpage builder allowing businesses to create Individual interactive pages for each asset activated by NFC tags.
Value of digital twins:
- Access to unique media content;
- Connection with a user delivers the individual experience;
- Proven ownership and history, asset transfer possibilities;
- Bundles, daily bonuses, and other gamification mechanics;
- Social media sharing: personalized messages and videos;
- Cross sales and upsells;
- Advanced advertising channel.
Value of digital twins:
- Access to unique media content;
- Connection with a user delivers the individual experience;
- Proven ownership and history, asset transfer possibilities;
- Bundles, daily bonuses, and other gamification mechanics;
- Social media sharing: personalized messages and videos;
- Cross sales and upsells;
- Advanced advertising channel.
Customer Segments and Market
Target audience:
- $6.5Bn* Bloggers and Influencers;
- $330Bn* Branded merchandise for bloggers and entertainment.
*annual revenue in 2019.
*post-COVID data
- $6.5Bn* Bloggers and Influencers;
- $330Bn* Branded merchandise for bloggers and entertainment.
*annual revenue in 2019.
*post-COVID data
Revenue Streams and Cost Structure
- $2-$5 license cost for one item connected with Caer Sidi;
- 5-15% revenue share from Merchandise 2.0;
- Subscription - 2021 perspective.
- 5-15% revenue share from Merchandise 2.0;
- Subscription - 2021 perspective.
Competitors and Existing Alternatives
https://www.themonetizr.com/
https://www.eongroup.co/
https://evrythng.com/
https://verisium.com/
https://www.eongroup.co/
https://evrythng.com/
https://verisium.com/
Advantages or differentiators
In general, Caer Sidi offers integration of phygital products or Merch 2.0 (interactive merchandise) as a turnkey solution. The key advantages are:
1. The SaaS model for B2B segment;
2. Open API for the integration;
3. Activation of phygital products without using any special devices - a modern smartphone is enough;
4. No app install needed - working via web app;
5. Inventory to store assets and work with them;
6. System of activating phygital products, which are distributed through offline
trading networks;
7. Integration of the service with the distributed registry that increases the value of assets and improves the transparency of transactions, security of storing, and counterfeit protection.
1. The SaaS model for B2B segment;
2. Open API for the integration;
3. Activation of phygital products without using any special devices - a modern smartphone is enough;
4. No app install needed - working via web app;
5. Inventory to store assets and work with them;
6. System of activating phygital products, which are distributed through offline
trading networks;
7. Integration of the service with the distributed registry that increases the value of assets and improves the transparency of transactions, security of storing, and counterfeit protection.
Risks
Some barriers prevent entering the market.
The product is still adapting to the market needs and demands of the current customers. We are finalizing the onboarding process for B2B/B2C and improving our offer.
The goal is to make the onboarding as simple as possible for both the content creators and players.
Technological barriers:
1. Adaptation of the platform to the simplified connection of video and tabletop games, as well as collectible miniatures.
2. Compilation of flow for getting traction from games - which information to take and how to do this correctly.
Legal barriers: EU introduces new laws that complicate the work of marketplaces (GDPR, PSD2). This is a significant barrier for our company because we work in Europe and plan to enter other markets. We have to adapt our business model to demands of regulators.
Key client: The current task is to start working with a big client from the game industry. It’s a difficult task and significant barrier because not all the processes are settled properly.
Production: At the moment, we work with two contractors. Still, we are negotiating with manufacturers from China, which could take care of this part.
Logistics barrier: The same as with the previous item, the goal is to form the ecosystem and transfer these tasks to third-party contractors.
Access to clients: To reach B2B clients, we use mostly ABM approach, networking, and participation in professional events. We use mass-marketing for reaching B2C clients + influencers in different game genres.
The product is still adapting to the market needs and demands of the current customers. We are finalizing the onboarding process for B2B/B2C and improving our offer.
The goal is to make the onboarding as simple as possible for both the content creators and players.
Technological barriers:
1. Adaptation of the platform to the simplified connection of video and tabletop games, as well as collectible miniatures.
2. Compilation of flow for getting traction from games - which information to take and how to do this correctly.
Legal barriers: EU introduces new laws that complicate the work of marketplaces (GDPR, PSD2). This is a significant barrier for our company because we work in Europe and plan to enter other markets. We have to adapt our business model to demands of regulators.
Key client: The current task is to start working with a big client from the game industry. It’s a difficult task and significant barrier because not all the processes are settled properly.
Production: At the moment, we work with two contractors. Still, we are negotiating with manufacturers from China, which could take care of this part.
Logistics barrier: The same as with the previous item, the goal is to form the ecosystem and transfer these tasks to third-party contractors.
Access to clients: To reach B2B clients, we use mostly ABM approach, networking, and participation in professional events. We use mass-marketing for reaching B2C clients + influencers in different game genres.
Incubation/Acceleration programs accomplishment
Startup Training Camp by Rocket DAO in Minsk - 1st place
Won the competition and other awards
- GameGroove Mastermind in Kyiv - 1st place
- Startup of the Year in Minsk - 2nd place
- New York pitch Day in Minsk - 2nd place
- 174th Startup Battle in Kyiv - 1st place
- Startup of the Year in Minsk - 2nd place
- New York pitch Day in Minsk - 2nd place
- 174th Startup Battle in Kyiv - 1st place
Presence of invention or patent
No
Money will be spent on
- Development and support;
- Marketing (B2B & B2C);
- Back office.
Detailed cash flow can be shared after a personal meeting
- Marketing (B2B & B2C);
- Back office.
Detailed cash flow can be shared after a personal meeting
Offer for investor
Will share over a personal meeting
Team or Management
Presentation
Photos
Product Video
Location of the enterprise
Ukraine
Country of incorporation
Estonia